Toyota Mirai / Dr. Kaku’s Microcosmic Journey Through Mirai

In 2016, Toyota launched the Mirai, its new hydrogen fuel cell vehicle.

Powered by hydrogen and emitting only water, it came with one small challenge: explaining how any of that actually worked.

So we called upon physicist and futurist Dr. Michio Kaku.

Together, we created a 360° and VR experience that shrinks users down to the size of an atom and sends them inside the Mirai’s fuel cell system, with Dr. Kaku as their guide.

Here’s the 360° video version. Be sure to check it out on your phone.

Creative Lead: Me
CD: Chris Pierantozzi
ACD: Jake Mikosh

Production House: Psyop