Audible / Various Campaigns
Question: How does one promote something entirely audio based?
Through visuals of course.
Let’s take a journey through a few of the podcasts and audiobooks I helped bring to life through eye-catching re-imaginations.
Call An Audible
When Amazon Prime took over NFL Thursday Night Football, Amazon's Audible perked up and joined the fun/headlines.
We created a campaign featuring a decently famous NFL Pro Bowler who happened to have an exclusive Audible podcast with his brother. Watch Russell & Harrison Wilson Call An Audible.
Past My Bedtime
Next up, a mocu-podcast (is that a real thing?) taking on the tone of Serial, but loaded with absurdity, humor and tons of well-known actors.
A journalist tells the story of a child actor, as well as quite a few asides about his personal life. Brought to life through the newspaper clippings and photos that may have existed, if this weren't fiction.
Upgrade Soul
A graphic novel turned audiobook turned commercial.
To get there, we took the audio of the audiobook and animated the graphic novel. Bringing it to life in a new way.