Toyota Sienna / Not a Minivan
The 2021 Toyota Sienna is not a "minivan." Its sleek styling and premium features elevate it beyond expected, helping make life bigger.
To bring this to life, we dropped in on big moments that the vehicle and its features enabled.
All captured in a single shot.
Director: Steve Miller
Social
We didn’t simply cut-down our longer form content—we crafted unique vertical stories and carousels fit for each platform.
Capturing attention across Instagram Reels, Facebook Stories, and Snapchat.
Story Pins
But we didn't stop there. We joined forces with our multicultural partner agencies (Burrell, Conill, and Intertrend) to create the first-ever Pinterest automotive creator campaign using Story Pins.
Creating videos, tutorials, and inspirational posts with an adventure photographer, a florist entrepreneur, a therapist turned interior designer, and a restaurateur. A diverse group of Pinners capturing our audience's attention for all the right reasons.
To see more of the creator content, visit Toyota Sienna's Pinterest page here.
AdWeek liked it.
Interactive Social
Finally, as a fun add-on, we took the game from one of our spots and made it real on Facebook, letting viewers jump into the experience and start playing.